Marketers are reconsidering how digital media aligns to query phrases as well as with online search patterns of keywords.PHOTO: Saildancer
Technology is constantly evolving. Yet, many companies want to do what businesses still naively believe “if it ain’t broke, don’t fix it.” This is particularly true if the technology is core to their business model and has been successful.
When it comes to search engines, it’s hard to deny Google has been super-successful — and has dominated search engine queries for years.
But that dominance has a new challenge, thanks again to technology changes.
IoT Query Results
Increasingly people are using voice controlled assistants to trigger activity from other smart devices or, more critical for search, asking for information.
This creates Internet of Things (IoT) query results (IoTQR) — search results based on the query phrases consumers say to a smart device.
The quality of queries from IoTQR differs
To read more see the full post at: How the Internet of Things Is Reshaping Search - CMSWire