Spotify scaled back its presence at South by Southwest this year, by some definitions. The Spotify House, one of the branded SXSW institutions that previously occupied a large space on the Eastside of downtown, is distinctly absent from the SXSW landscape. This has led to confusion among some attendees who have come to expect the familiar place.
In place of the Spotify house, there is a lounge for artists and series of private concerts for what Spotify calls the “superfans.” The lounge for artist plays into the concept of some of Spotify’s current artist-oriented initiatives. They have a program called Spotify Fan Insights, which is currently in limited beta. It’s designed to share some of the data they gather with artists.
I sat down with Shane Tobin, Head of Creator Insights and Activations, for a meeting at Austin’s iconic Driskill Hotel. Shane had previously worked at The Echo Nest, a
To read more see the full post at: How Spotify Is Using Big Data to Try to Reward Both Superfans and Musicians - Paste Magazine