By Paul van Meerendonk, Director – Advisory Services at IDeaS Revenue Optimization
Big data has been a starting player on the strategic revenue roster for years. In fact, years before big data exploded into something like a phenomenon, hotels were increasingly incorporating industry data into their revenue technologies and strategies. The opportunities afforded through the effective use of big data have grown to such an extent that today’s flourishing hotels must increasingly leverage larger amounts of available data to seize their most lucrative revenue opportunities.
But while big data might be heralded as the core of intelligent decision-making, using it effectively can prove to be daunting task for many hotels – especially for those looking to use industry data to develop new revenue management strategies, such as an increasingly essential need for hotels to strengthen their channel performance capabilities. Channel performance refers to the management of channels or
To read more see the full post at: Big Data for Big Pay-Off - Hospitality Net