Big data isn’t new. We’ve actually had fairly sophisticated data infrastructure long before Hadoop, Spark, and such came into being. No, the big difference in big data is that all this fantastic data infrastructure is open source software running on commodity servers.
Over a decade ago, entrepreneur Joe Kraus’ declared that “There’s never been a better time to be an entrepreneur because it’s never been cheaper to be one,” and he was right, though he couldn’t have foreseen how much so. Though Kraus extolled the virtues of Linux, Tomcat, Apache HTTP server, and MySQL, today’s startups have access to a dazzling array of the best big data infrastructure that money doesn’t need to buy.
In this way, startups are able to put a target on the backs of much better-funded enterprise rivals.
Take Bidtellect, for example, an adtech startup. The Bidtellect platform helps advertisers, agencies, and
To read more see the full post at: How open source helps startups get a big data boost - TechRepublic